ROXX - India’s leading tableware and cookware brand has signed up actress Parineeti Chopra as the brand ambassador. The brand – ROXX, offers a wide range of products under – glassware, dinnerware, steel ware, cook ware and non-stick. ROXX (www.roxx.in) positioned as “Always Special” was launched by Parineeti Chopra recently.
Nikki Khedwal, Marketing Head at East Coast Distributors Pvt. Lltd. said- "The ROXX products are available via their online store www.roxx.inand offline through a well spread distribution network of over 6000 multi brand retail stores plus 4 Exclusive Business Outlets (EBO’s) as ROXX World. Currently, Roxx has four EBO’s in - Delhi, Kolkata (has two outlets) and Kharagpur, and company has plans to launch few more including one in Mumbai in 2019-20."
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