Colgate raises Oral Health Awareness

Colgate-Palmolive (India) Limited, the market leader in Oral Care, joined hands with Indian Association of Public Health Dentistry (IAPHD) and the world’s first University for tribals- Kalinga Institute of Social Sciences (KISS), to highlight the importance of Oral Care in India, and set a new Guinness World Record for most number of people brushing their teeth simultaneously at a single venue.  

To create this new Guinness World Record, 26,382 people including students, Institute staff and tribal children gathered at KISS, to brush at the same time with Colgate Strong Teeth toothpaste and Colgate toothbrush, informed Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited.

      To help get started on the path of lifelong healthy Oral Care habits, Colgate has been running its pan-India flagship program -Bright Smiles, Bright Futures (BSBF), since 1976, which provides Oral Health education to urban and rural schoolchildren and has reached over 162 million children till date. Another annual program - Oral Health Month (OHM), which started in 2004, offers free dental check-ups to people across the country, and has helped over 40 million people so far.