Continuing its corporate philosophy of ‘Kyosei’ - living and working together for the common good, Canon India, one of the leading digital imaging organization, made Children’s Day special for children from its adopted villages across the country. Under their CSR initiative – ‘Learning Beyond Books’, Canon India in association with Cinepolis group, organized a special screening of a visually gorgeous movie - The Lion King (3D) for the children of all the four adopted villages - Maheshwari in Haryana, Sol Gohalia in Kolkata, Karanjoti in Mumbai and Maharaja Katte in Bangalore.
Cinema, as a medium of edutainment has always been well-accepted by children and integrating the same with ‘Learning Beyond Books’ initiative, Canon India aims to take the learning experience a step further. To commemorate the occasion, 50 Canon employees enthusiastically joined the special screening of the movie along with 300 children across all the four locations.
Speaking on the occasion, Mr. Kazutada Kobayashi, President & CEO, Canon India, said “At Canon, we strongly believe in leading by our corporate philosophy of ‘Kyosei’, through which we align our business objectives with our sustainability initiatives. Education and Empowerment form two intrinsic pillars of our 4Es CSR policy and with children as the building blocks of any society, we aim to implement maximum efforts to ensure their holistic development. ‘Learning Beyond Books’ is one such initiative through which we intend to empower children from our adopted villages, to carve a brighter and better tomorrow.”
Mr. Devang Sampat, Deputy CEO, Cinepolis India, said, “It gave us immense pleasure to join hands with Canon India and witness hundreds of children being befitted through good cinema, thereby becoming a small part of their beautiful life journeys.”
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