To drive home the significance of safer and saner roads, Ford India launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford. A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.
With Ford EcoSport as the narrator, the story highlights a day in the life of Dia - the lead character -- and how she never fails to follow traffic rules. With illustrations by India’s leading children's book illustrator, comic book artist and animator - Priya Kuriyan & authored by RohiniVij, professional storyteller and founder Nut Space Edtech, the book furthers Ford’s attempt in making people pause, reflect and discover –seeing Dia's courteous behaviour.
Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, KaunBanega Safety Champion and Ditches & Bridges.
Recently, Ford India also introduced a unique Discover Band, an elastic strap for the thumb that is intended to encourage responsible driving habits and make roads safer. The company in partnership with Nickelodeon has reached out to more than 500,000 children in 650 schools spread across India with the message of road safety and distributed Discover Bands.
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