The Breast Cancer Awareness Month is marked in countries across the world every October. This helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. Cancer of the breast has become the most frequent cancer site among the urban women in India and the number is increasing annually, both due to the aging of the population and an increase in age-specific incidence. In West Bengal, about 85,000 new cancer cases are diagnosed annually, almost equally distributed among males and females and about 40,000 die every year due to cancer. Since, awareness is the best tool to fight this disease, Ruby Cancer Centre, a unit of Ruby General Hospital, in association with Bengal Oncology Foundation and Ruby Cancer Care & Research Foundation, had organized a picturesque awareness rally from Ruby General Hospital on 31st October, 2019 from 9.00 am, to generate awareness among the common people of Kolkata, about the importance of early detection of breast cancer.
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