Lexus India had announced the third edition of the distinguished Lexus Design Award India (LDAI). The Design competition serves as a platform for both, emerging and established designers and creators, whose works can lead to a better future for all. The annual event attracts creative talent from around India, who aspire to win the coveted award for innovative design excellence.
Making the world a better place through design has been the program’s purpose and the 2020 award continues the directive of “Design for a Better Tomorrow”. As was the case last year, entrants will need to demonstrate how their creative ideas express three key principles of the Lexus brand. Anticipate, Innovate and Captivate, with an emphasis on how their design anticipates the needs of individuals and society, remarked P B Venugopal, President, Lexus India.
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