This festive season, Bingo! Tedhe Medhe brings in a flavorful spin to Bengal’s staple street food Jhalmuri through Bingo! Tedhe Medhe’s Pujo Tadka campaign/ initiative for Durga Puja. With this initiative, the brand rings in the festivities early and enlivens the spirit of Kolkata with vibrant trams that serve Bingo! Tedhe Medhe chaat inspired by the popular street food of Kolkata - Jhalmuri.s
Enroute Gariahat to Esplanade, Nonapukur to Esplanade, Shyambazar to Esplanade and Shyambazar to BBD Bag, the tram commute just got more exciting with travelers being treated to Bingo! Tedhe Medhe’s delectable jhalmuri instead of a ticket to their destination. The brand created a live counter inside the tram which sold Bingo Tedhe Medhe Jhalmuri to the commuters.
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