Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit by attendance, launched ‘Xperience The Future’, a campaign that highlights the brand’s technological expertise and forte. This initiative is in line with the brands’ commitment to innovation and providing world class cinematic experience to its patrons. The technology-driven campaign aims to Xpand the horizons of their customer with the best-in-kind technology, while also ensuring the best Xperience of movie-watching, informed Devang Sampat, Dy. CEO, Cinépolis India.
As part of the campaign, Cinepolis has launched a video that showcases the Xperience of the viewer as he travels to a distant planet and faces a multitude of situations. He gets completely absorbed in his journey, but soon realizes that he is sitting in a movie theatre, with a popcorn in hand. The visuals strongly highlight the Harkness Screen, a specially designed international quality display screen that Cinépolis uses across its theatres to enhance the movie viewing experience. Coupled with RealD 3D digital stereoscopic projection technology, the world’s best Laser Projection Technology, the revolutionary Onyx LED screen, Dolby Atmos sound certification and 100% digital sound.
Cinépolis also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more.
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