The nation’s most awaited fashion sale, Myntra’s End of Reason Sale (EORS), is arriving, allowing millions of shoppers to upgrade their wardrobes and step into the New Year in style. As the bi-annual EORS continues to leapfrog in scale with each passing season, the 11th edition, scheduled to be held between the 22 nd and 25 th of December, will be the biggest to date, with over 8.5 lakh styles, from 3000+ brands.
EORS offers shoppers a unique opportunity to pick their favourite merchandise, accessories, beauty products, home décor and more, from leading international and domestic brands. Some of the names include Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer, H&M. Mango, Roadster, HRX, All About You, House of Pataudi and Mast and Harbour, among others. In a first, 50 new brands are being launched on Myntra, ahead of the mega sale event, offering shoppers the widest selection to date on the platform during EORS.
Myntra has also scaled up the selection of its private brands with 1.5 lakh styles across apparel, accessories and footwear. Key categories with expected high demand, include, winter wear, women’s ethnic and western wear, denims, street wear, sports and beauty.
Myntra has partnered with 35+ leading brands to enable deliveries directly from their stores resulting in a wider selection and faster deliveries for customers during EORS. To make shopping more convenient for customers, Myntra has partnered with 200 tailors to offer alteration services in Bangalore, Delhi, Mumbai and Kolkata and opened 20 experience centres across the country to provide value added services such as pick up, returns, trial rooms and alterations, informed Amar Nagaram, Head, Myntra Jabong.
Myntra is looking at acquiring 7 lakh new customers this edition and is expecting a 50% increase in traffic to the platform over last year.
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