Prime members in India joined members in 17 countries celebrating Prime Day, enjoying the best of shopping, savings and entertainment. Following the epic two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period making this the largest shopping event for Prime members. Prime Day was the longest ever and saw members in India shop and stream like never before enjoying over 1,000 new product launches & deals and video & music titles, especially curated for Prime Day.
Members from over 70% pin codes of India shopped this Prime Day. More than twice as many customers signed up for a Prime membership during the announce to event period compared to last year; Over 40% of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others.
This Prime Day was the biggest sales event ever for Amazon devices in India.
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