Reckitt Benckiser announced the launch of Vanish in an ‘All-New’ avatar at a press conference in New Delhi.
Vanish, World’s No. 1 stain removal brand has brought in a revolutionary formulation keeping in mind the change in preferences of the Indian consumer. Studies conducted by leading marketing agencies Nielsen and Third Eye revealed that more than 60 per cent consumers are inherently dissatisfied with their laundry results despite using premium detergents. Vanish aims to fill the void in the market by providing home makers with the perfect laundry solution.
The All-new Vanish has 10X more Active Oxygen compared to Premium detergents that help in removing various complex stain types while being safe and gentle on your garments, informed Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home.
The new Vanish is an advanced solution to all laundry problems, ensuring the Indian consumers get stain free clothes, whiter whites and brighter colours with increased longevity. The new product will be available in both powders and liquids and across different sizes ranging from 100 g to 800 ml. It will be available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards, informed Abhishek Chuckarbutty, Global Category Director, RB Hygiene Home.
No comments:
Post a Comment