Leading fitness brand Reebok has roped in renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India, after being associated with the Bolly heartthrob Katrina Kaif.
In collaboration with Varun, Reebok also launches its biggest campaign on Sole Fury, a dynamic new silhouette that has a super combination of sport and style. The campaign featuring Varun Dhawan, disrupts conventionality and celebrates those who dare to Split From the Ordinary. It ventures beyond the expected into a world where unorthodox is the norm, highlighting a uniquely Reebok attitude towards style and distinctive Reebok performance innovation. The Sole Fury campaign captures the essence of Reebok’s iconic vintage styles and projects them into a contemporary space, informed Mr. Sunil Gupta, Brand Director, Reebok India.
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