Myntra introduces ‘Alterations’ before End of Reason Sale

 Myntra, the country’s leading destination for fashion and lifestyle announces the launch of ‘Alterations’ as a new value added service for its customers. The first of its kind feature enables shoppers to opt for alteration services at their doorstep for apparel purchased on Myntra.
The company has partnered with tailors for providing this service, enabling them to earn an additional income and grow their business. The feature is being rolled out ahead of Myntra’s End of Reason of Sale in December to make online shopping more convenient for its customers and
attracting a cohort of offline only customers to try online shopping, informed Amar Nagaram, Head – Myntra Jabong.  . 

       In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata, offering length alterations for jeans and trousers for men. In the next phase, the service will extend to size alterations for women including products such as kurtas and kurtis. Myntra has so far tied up with 200 tailors, located in zones that have a large number of Myntra customers in these cities.