Goonj, one of India’s trusted award-winning voluntary organizations and short video platform TikTok have come together to launch an in-app winter contribution challenge called #SpreadTheWarmth. Goonj has been highlighting the issues faced by the less fortunate who don’t have adequate winter clothes and therefore, has joined forces with TikTok, to raise awareness among people to contribute their new/old but usable woolens during one of the coldest winters in India in decades.
The #SpreadTheWarmth campaign that went live on January 01, 2020, encourages TikTok users to create videos while making contributions within their communities and helping the less fortunate to tackle a severe winter season. Since its launch on TikTok, the hashtag has garnered over 575 million video views and many new community initiatives have come up to showcase the spirit of giving.
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