Over the years, McDowell’s No.1 Soda has always brought alive the essence of friendship & Yaari through music. Through its No.1 Yaari Jam Originals, the brand brought together celebrity musicians to bond, collaborate and create original music. Its experiential platform- No.1 Yaari Jam Fest- a music festival that brought friends together to bond over a shared interest of music and take back yaari memories while featuring renowned artists to jam live on stage.
With a belief that music has the power to strengthen the bonds of yaari and build new friendships, McDowell’s No.1 Soda has associated with Hungama Digital & Hungama Artist Aloud to launch No. 1 Yaari Jam Pad across 4 cities – Bangalore, Kolkata, Mumbai and Chandigarh.
These fully equipped jam pads are one-of-its-kind platform where music enthusiastic yaars can collaborate with like-minded people to create new music and showcase their stories to the whole world. The No.1 Yaari Jam Pads have been curated to offer facilities for audio recording and music video recording along with access to renowned artists to interact and help them fine tune their music. Original music videos and content from the sessions at No.1 Yaari Jam Pads will be driven on digital platforms of McDowell’s No.1 Soda, No.1 Yaari Jam, Hungama and Hungama Artist Aloud.
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