The outbreak of the novel coronavirus (COVID-19) is one of the most challenging health emergencies the world has ever seen. According to the World Health Organization (WHO), Handwashing with soap and water, when done correctly, is the most effective way to fight the novel disease. Taking the cause of preserving health and preventing the further spread of the disease, Lifebuoy, the world’s largest selling germ protection soap has launched a nationwide public awareness campaign educating people on the importance of and steps to hand sanitization, urging citizens to use any soap at their disposal.
Further, to engage millennial masses, Lifebuoy partnered with Indian rapper and singer, Badshah, to launch a rap version to its iconic jingle ‘tandrusti ki raksha’ on TikTok. The catchy tune gives handwashing a fresh spin, while driving home the message of its importance.
The Brihanmumbai Municipal Corporation (BMC) has also partnered with Lifebuoy, in a first of a kind government and corporate tie-up to educate citizens about necessary precautions while serving frontline workers with hygiene kits to ensure they and their families are protected from the spread of the virus.
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