Swiggy, India’s largest food delivery platform, has announced the introduction of ‘BrandWorks’ after the success of Swiggy Access - Swiggy’s cloud kitchen initiative (that aims to solve gaps in supply for consumers and provide restaurant partners with unmatched growth opportunities). Swiggy BrandWorks enables restaurant partners having superior culinary capabilities and unutilized kitchen capacities, to co-create delivery brands powered by Swiggy’s insights so as to serve unmet consumer needs.
These brands co-created by Swiggy’s BrandWorks are delivery brands that operate out of the restaurant partners' existing dine-in facilities. This is an asset light, low investment model enabled purely through Swiggy’s intelligence and insights. This model can therefore scale rapidly and generate revenue for restaurants from day 1 with negligible capital investment - a win-win for all stakeholders.
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