What’s Next in Travel

It’s been one month into a new decade and a variety of travel trends are emerging on Airbnb. From the rise of immersive trekking adventures to vegan-friendly food Experiences, travelers are seeking more unique, transformative and unforgettable experiences that they are willing to pay for.  According to a recent survey commissioned by Airbnb, 58 percent of Indians prefer to spend their money on experiences over things, and 65 percent plan to increase their spending on experiences in 2020, particularly women and young adults (Gen Z, millennials).1

 Coming of age generations are already expanding their purchasing power. Across Asia Pacific, Generation Z guests (aged 24 and below) comprise the fastest growing guest segment for Airbnb Experiences, with guest bookings in the region growing more than 3x year-over-year2. Bali, Tokyo, Kyoto, Seoul and Sydney rank amongst the top five Airbnb Experiences hotspots for Gen Z travellers.